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Tag Archives: ready to wear


Amuse Logo


Amuse, a new lifestyle concept store, will be opening its doors to the public with a cocktail reception on October 20th, at 8pm.  Located in Zamalek, the ‘It’ location for Cairo’s boutiques, Amuse will carry everything from ready-to-wear, fashion accessories, home accessories to giftware.  Named after the muses of fashion, Amuse hopes to create a haven that will both inspire fashion muses and inspire the store as well.

Expect to find brands such as Hotel Particulier, Queen of E.vil, Voom, Cecilia de Bucourt, OTT, Asli Filinta, Fiona Paxton Jewelry, House of Harlow and more.  You can find home accessories by Alchemy and the beyond cool Boho candles, books and great gifts.  The most exciting part of it all, they will be carrying the Fashion Rules! board game.  For obsessed ladies like us, this is THE board game to play for a girls night in!

We will bring you more from the cocktail reception and hope to see you there!  Below is the invite.

amuse Launch Invite

Location: 15 Ismail Mohamed St., Borj Jeddah on the ground floor, Zamalek


My favorite Egyptian ready to wear designer, Dina Said whose line is called Nana’s Closet, has launched her spring 2010 collection! Available at Lalloushi in Zamalek, a new boutique, where you can find Italian brands mixed with Middle Eastern up & coming brands. 

Below are my favorite two items in the collection.  The strong shouldered jacket is also available in cream.  I love the buttons in the back and trust me, the designer pays so much attention to details.  In my opinion, she is on another level.  The two-toned jumpsuit is hip, fabulous, and sexy.  The colors scream spring trends and the cut and materials are perfect for spring.  


Strong Shouldered Navy NaNa's Closet Blazer



NaNa's Closet Navy Blazer Back Details


Two-Toned NaNa's Jumpsuit


Lalloushi Boutique: 28A Mohamed Mazhar St., Zamalek (Next to Folie Folie)