Amuse, a new lifestyle concept store, will be opening its doors to the public with a cocktail reception on October 20th, at 8pm. Located in Zamalek, the ‘It’ location for Cairo’s boutiques, Amuse will carry everything from ready-to-wear, fashion accessories, home accessories to giftware. Named after the muses of fashion, Amuse hopes to create a haven that will both inspire fashion muses and inspire the store as well.
Expect to find brands such as Hotel Particulier, Queen of E.vil, Voom, Cecilia de Bucourt, OTT, Asli Filinta, Fiona Paxton Jewelry, House of Harlow and more. You can find home accessories by Alchemy and the beyond cool Boho candles, books and great gifts. The most exciting part of it all, they will be carrying the Fashion Rules! board game. For obsessed ladies like us, this is THE board game to play for a girls night in!
We will bring you more from the cocktail reception and hope to see you there! Below is the invite.
amuse Launch Invite
Location: 15 Ismail Mohamed St., Borj Jeddah on the ground floor, Zamalek
With the Fall season slowly coming closer, the fall collections are quickly coming into stores around Cairo.
1) CC Skye’s hot L.A. jewelry seen on many celebs including Nicole Richie, Rihanna, Fergie and many more has arrived. I was anxiously awaiting the arrival of the new collection, and now its here!! The gold plated mesh cuff has already sold out, so be quick and get your hands on one of these fabulous accessories.
CC Skye Leather Laced Mesh Bracelet
CC Skye Gold Chain & Leather Inlay Cuff
2) C by Cynthia, a Lebanese leather goods designer found at Beymen, is also now available an online order away! The collection available comprises of small twist top clutches with a long gold link chain making it easily worn as a messenger.
C by Cynthia Blue Lizard Print Clutch
C by Cynthia Black Croc Leather Clutch
3) Taka wear, Turkish lightweight kaftans inspired by traditional oriental attire. Takawear is perfect for Ramadan outings or as beach cover-ups for your upcoming Eid vacation. The label quickly became a fashion favorite of many Hollywood celebrities with a bohemian hippiesque style such as Mischa Barton. Also two of the cutest pieces are sold out, so get your hands on one of the whimsical kaftans QUICK!
Takawear Black Embroidered Kaftan
Takawear Creme Flower Printed Kaftan
I really love how the Egyptian accessory designers stay true to our culture, but honestly its becoming too much! The Arabic calligraphy and the evil eye are really overdone nowadays. I am not saying to stop designing those typical necklaces, bracelets, and earnings, but why not change it up a bit. So have a line once a year that is bohemian or inspired by vintage jewelry. Take a cue from the Nicole Richie House of Harlow 1960 line. Below are same pictures to give you an idea. If you agree with me, comment on the post, maybe the accessory designers will listen to us!
House of Harlow 1960 Jewelry by Nicole Richie
I am so happy jean jackets are back!!! They are perfect to be worn with a long colorful maxi dress in the summer. An all white outfit looks fabulous when adding a denim jacket to add a little color. They add a bit of a rugged edge to a girlie outfit. So search the back of your closet, dig up your jean jackets (or go buy ones..below are some places where you can find JJs), and rediscover this staple.
Nicole Richie, twice, in a Paige jean jacket.
Joy Bryant in Rachel Roy at the Met Gala covering up with a jean jacket. Even at the Met Gala you can wear a JJ
Jean Jackets around Cairo can be found at Levi’s, Miss Sixty, & French Connection @ City Stars. D&G @ Beymen