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Tag Archives: muse


Amuse Logo


Amuse, a new lifestyle concept store, will be opening its doors to the public with a cocktail reception on October 20th, at 8pm.  Located in Zamalek, the ‘It’ location for Cairo’s boutiques, Amuse will carry everything from ready-to-wear, fashion accessories, home accessories to giftware.  Named after the muses of fashion, Amuse hopes to create a haven that will both inspire fashion muses and inspire the store as well.

Expect to find brands such as Hotel Particulier, Queen of E.vil, Voom, Cecilia de Bucourt, OTT, Asli Filinta, Fiona Paxton Jewelry, House of Harlow and more.  You can find home accessories by Alchemy and the beyond cool Boho candles, books and great gifts.  The most exciting part of it all, they will be carrying the Fashion Rules! board game.  For obsessed ladies like us, this is THE board game to play for a girls night in!

We will bring you more from the cocktail reception and hope to see you there!  Below is the invite.

amuse Launch Invite

Location: 15 Ismail Mohamed St., Borj Jeddah on the ground floor, Zamalek



UrbanSouq Logo


UrbanSouq is one of the Middle East’s online fashion and lifestyle destinations full of fashion advice, trend coverage, and regional industry coverage.  Thanks to UrbanSouq FashionThreads was featured in their Trend Setting Fashion Bloggers’ post.  I would like to thank UrbanSouq for this wonderful opportunity and look forward to what is next from Urban Souq.  Click more to see a preview of the article!

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Cairo Muse Meram

A Cairo Muse that can only be admired.  After having spotted this stylish beauty a couple of years ago, I became quickly obsessed with her every outfit, a style rarely found in the streets of Cairo.  Meram’s style can be defined as juxtaposition between high and low-end labels, shaggy and chic, cool yet simple.

I am in love with the contrast of her rugged look, the Horreya Scarf, layered off-the-shoulder cream and black tees, the perfectly ripped jeans and camel colored combat boots WITH the classic black Chanel bag.

Take a cue ladies, you don’t need to be dressed in only designer duds.  MIX IT UP!

Planet Awesome Kid Pic

While skimming through my emails today, I came across the cutest blog.  Imagine a kids sartorialist and if you don’t know the Sartorialist, it is a  must see!  Both blogs post pictures of fashion spotted around the streets of the world’s major cities, their only difference is AGE.  Back to Planet Awesome Kid, its truly an awesome idea.  Kids nowadays are  wearing vintage Michael Jackson Tees, Marc Jacobs and Chanel bags, to H&M and Zara Kids.  They mix and match high and low end just like adults, and keep becoming more stylish with time.  The pictures are adorable, and I want to submit Nejmah, my first Cairo Muse to their blog.  She would be a great addition.  I hope you enjoy it like I did.