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Tag Archives: lifestyle


Amuse Logo


Amuse, a new lifestyle concept store, will be opening its doors to the public with a cocktail reception on October 20th, at 8pm.  Located in Zamalek, the ‘It’ location for Cairo’s boutiques, Amuse will carry everything from ready-to-wear, fashion accessories, home accessories to giftware.  Named after the muses of fashion, Amuse hopes to create a haven that will both inspire fashion muses and inspire the store as well.

Expect to find brands such as Hotel Particulier, Queen of E.vil, Voom, Cecilia de Bucourt, OTT, Asli Filinta, Fiona Paxton Jewelry, House of Harlow and more.  You can find home accessories by Alchemy and the beyond cool Boho candles, books and great gifts.  The most exciting part of it all, they will be carrying the Fashion Rules! board game.  For obsessed ladies like us, this is THE board game to play for a girls night in!

We will bring you more from the cocktail reception and hope to see you there!  Below is the invite.

amuse Launch Invite

Location: 15 Ismail Mohamed St., Borj Jeddah on the ground floor, Zamalek

Advertisements is an online private shopping club, providing invitation-only access to time-limited sales campaigns of fashion, lifestyle and luxury brands at discounted prices. isn’t an idea steaming from nowhere, there are the likes of Gilt Groupe and Rue La La internationally, but it is the first of its kind in the Middle East.   

Shopping online is a mouse click away and with email notifications on new sales, things couldn’t get any easier. Each sale will be on for approximately 72 hours and they now deliver to Egypt! signed sales agreements with more than 400 brands allowing shoppers to find everything from the iPhone to Wii to Balenciaga and Gucci, all on sale. Want to buy your boyfriend a birthday or anniversary gift? is a good place to start searching.

Bargain shopping isn’t easy and there isn’t even a 50% chance that you will find something you want to spend on when you log in.  However, it is worth the browse because you might just end up landing on one of your greatest bargained purchases.  An important tip when bargain shopping is: don’t go for items that look seasonal and purchase items that transcend time.  Jewelry and men’s clothing are probably going to be your favorites.

Below is a how to use video. Enjoy! 

Click HERE to join and learn more on


UrbanSouq Logo


UrbanSouq is one of the Middle East’s online fashion and lifestyle destinations full of fashion advice, trend coverage, and regional industry coverage.  Thanks to UrbanSouq FashionThreads was featured in their Trend Setting Fashion Bloggers’ post.  I would like to thank UrbanSouq for this wonderful opportunity and look forward to what is next from Urban Souq.  Click more to see a preview of the article!

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