Skip navigation

Tag Archives: jewelry

 

Amuse Logo

 

Amuse, a new lifestyle concept store, will be opening its doors to the public with a cocktail reception on October 20th, at 8pm.  Located in Zamalek, the ‘It’ location for Cairo’s boutiques, Amuse will carry everything from ready-to-wear, fashion accessories, home accessories to giftware.  Named after the muses of fashion, Amuse hopes to create a haven that will both inspire fashion muses and inspire the store as well.

Expect to find brands such as Hotel Particulier, Queen of E.vil, Voom, Cecilia de Bucourt, OTT, Asli Filinta, Fiona Paxton Jewelry, House of Harlow and more.  You can find home accessories by Alchemy and the beyond cool Boho candles, books and great gifts.  The most exciting part of it all, they will be carrying the Fashion Rules! board game.  For obsessed ladies like us, this is THE board game to play for a girls night in!

We will bring you more from the cocktail reception and hope to see you there!  Below is the invite.

amuse Launch Invite

Location: 15 Ismail Mohamed St., Borj Jeddah on the ground floor, Zamalek

Advertisements

The necklace worn by the designer herself, Azza Fahmy, at the preview

Azza Fahmy is the most notable Egyptian jewelry designer with authentic ethnic designs inspired by the Arab culture.  The new culture collection launched by the jeweler is based on Arabic proverbs, which are amongst the most meaningful proverbs I have encountered.  Picking from hundreds of proverbs must not have been an easy task but the team has managed to narrow them down to some of the most powerfully suggestive ones and then to top it all off, they designed stunning jewelry.  Below is a preview of the collection they had at their Zamalek office this afternoon.

This is a stunning cuff with an Arab proverb stating that “the only complete wealth is the wealth of the soul”.

Cuff Bracelet

Earrings that can be worn day and night have the Arab proverb stating that “if you share our ways, come stand with us today”.

Silver and Gold Earrings

This necklace is somehow classic yet unique and its proverb is one of my favorites, “to do well is to do without”.  We should all take a cue from that saying.

Oval Pendant Necklace with Diamonds

Some rings displayed from the new collection with the one facing head on saying “in good relationships, love lasts”.

Rings

This flower necklace’s stunning simplicity is almost as great as its saying “let the faith in your heart guide you”.

Flower Pendant Necklace

The ultimate piece of the collection is this bracelet.  The modernity mixed with the ethnic Azza Fahmy touch is outstanding and it even looks better on.  This is a MUST-HAVE!

Mesh Bracelet

THE “AS THE SAYING GOES…” COLLECTION WILL BE IN STORES TOMORROW!

For all location details click HERE.

Miriam Nazmy

Miriam Nazmy Jewelry is inspired by mixing cultures to reach oriental jewelry with a modern take. Every item can be passed through generations with a lasting feel of elegance, a true treasure.  This talented designer’s jewelry can be found in the jewelry collections of the likes of Rachel Zoe or Margherita Missoni or you could even find it in a museum.  Finally, we are proud to announce a jewelry designer parting from the ‘ein’ and ‘kaf’ and picking another oriental inspiration.

Below is a short interview with the designer and pictures of her collection.

What is the inspiration behind your collection?

I read a memorable novel called “The Kite Runner” that portrays a life of a beautiful country broken asunder, Afghanistan.  That is when I decided to know more about their art and culture, which was the core of my inspiration.

Who do you imagine wearing your jewelry?

Charlize Theron is one of the most young, popular, and appealing actresses of our time.  Picturing her wearing my jewelry would be an honor and a turning point in my designing career.

Where do you wish your collection is sold?

Harrods because not only is it one of the most famous high-end department stores in the world but also because it was owned by an Egyptian.  Selling my collection at Harrods would add a lot to the image of Egyptian designers abroad.

What should we expect next and how to do you plan to keep your collection innovative?

Being exposed to the latest fashion trends in various media channels helps me a lot in keeping my collection unique.  The most important thing to me as a designer is how to avoid imitating and to create something new that reflects my own character.

Gold earnings with turquoise stones

Long gold necklace with ruby stones

Gold bracelet with ruby and emerald stones

The amazing detailed work of her jewelry

Gold and ruby earings

Ruby red and gold necklace

Photography by: Hala’s Life Photography. Click HERE for more

Location: EGO at 46A El Orouba St., in front of the Meridian hotel, Heliopolis.

Important Note: The designer utilizes gold plated silver and the stones are semi-precious, specifically, agate.

Sukar.com is an online private shopping club, providing invitation-only access to time-limited sales campaigns of fashion, lifestyle and luxury brands at discounted prices. Sukar.com isn’t an idea steaming from nowhere, there are the likes of Gilt Groupe and Rue La La internationally, but it is the first of its kind in the Middle East.   

Shopping online is a mouse click away and with email notifications on new sales, things couldn’t get any easier. Each sale will be on for approximately 72 hours and they now deliver to Egypt!

Sukar.com signed sales agreements with more than 400 brands allowing shoppers to find everything from the iPhone to Wii to Balenciaga and Gucci, all on sale. Want to buy your boyfriend a birthday or anniversary gift? Sukar.com is a good place to start searching.

Bargain shopping isn’t easy and there isn’t even a 50% chance that you will find something you want to spend on when you log in.  However, it is worth the browse because you might just end up landing on one of your greatest bargained purchases.  An important tip when bargain shopping is: don’t go for items that look seasonal and purchase items that transcend time.  Jewelry and men’s clothing are probably going to be your favorites.

Below is a how to use Sukar.com video. Enjoy! 


Click HERE to join and learn more on Sukar.com