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Amuse Logo


Amuse, a new lifestyle concept store, will be opening its doors to the public with a cocktail reception on October 20th, at 8pm.  Located in Zamalek, the ‘It’ location for Cairo’s boutiques, Amuse will carry everything from ready-to-wear, fashion accessories, home accessories to giftware.  Named after the muses of fashion, Amuse hopes to create a haven that will both inspire fashion muses and inspire the store as well.

Expect to find brands such as Hotel Particulier, Queen of E.vil, Voom, Cecilia de Bucourt, OTT, Asli Filinta, Fiona Paxton Jewelry, House of Harlow and more.  You can find home accessories by Alchemy and the beyond cool Boho candles, books and great gifts.  The most exciting part of it all, they will be carrying the Fashion Rules! board game.  For obsessed ladies like us, this is THE board game to play for a girls night in!

We will bring you more from the cocktail reception and hope to see you there!  Below is the invite.

amuse Launch Invite

Location: 15 Ismail Mohamed St., Borj Jeddah on the ground floor, Zamalek


I bring to you sad news about one of Cairo’s first clothing boutiques, Euphoria closed down.  They are holding a liquidation sale on all items including jewelry, swimsuits, dresses, tops, handbags, shoes and more on their Facebook group, CLICK HERE.  Amazing deals with items starting L.E. 100 and up to 90% off on select items. Details of orders include delivery to your home with no exchanges or refunds and payment methods of cash and credit cards (American Express is not accepted).  Message them on Facebook for the items you are interested or call 0122316920 or 0122316919 for more information.  

Below are some of the most interesting items being sold.  

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El Horreya Designs For Freedom Logo

El Horreya Designs For Freedom Logo

On Monday September 7th, El Horreya Designs for Freedom is hosting a Sohour to showcase their latest collections! The Sohour begins @ 7:00 pm and lasts til 1:00 am (of course these are Ramadan’s late hours catering for those that need four hours after iftar to get off their couches! Thanks for that, designing quartet.)  Come view El Horreya’s latest home accessories, Hana Elawadi’s Jewelry, Karma’s Jewelry, KDS bags, and the Hebz collection.  I’ll be there, I don’t think you should miss you out on the opportunity for some early Eid gift purchase for family and friends.

Location: 15 Tiba St., off Mecca Street, Mohandeseen, 18th Floor

The launch of El Horreya Summer collection; including new bags, clothes, furniture & home accessories. Hope to see you there.

Date: Saturday May 16th 12:00pm to Sunday 17th 9:00pm.

Location: 15 Tiba st. 18th floor, Mohandaseen, Cairo, Egypt
Sneak Peak