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Tag Archives: boutique

 

Amuse Logo

 

Amuse, a new lifestyle concept store, will be opening its doors to the public with a cocktail reception on October 20th, at 8pm.  Located in Zamalek, the ‘It’ location for Cairo’s boutiques, Amuse will carry everything from ready-to-wear, fashion accessories, home accessories to giftware.  Named after the muses of fashion, Amuse hopes to create a haven that will both inspire fashion muses and inspire the store as well.

Expect to find brands such as Hotel Particulier, Queen of E.vil, Voom, Cecilia de Bucourt, OTT, Asli Filinta, Fiona Paxton Jewelry, House of Harlow and more.  You can find home accessories by Alchemy and the beyond cool Boho candles, books and great gifts.  The most exciting part of it all, they will be carrying the Fashion Rules! board game.  For obsessed ladies like us, this is THE board game to play for a girls night in!

We will bring you more from the cocktail reception and hope to see you there!  Below is the invite.

amuse Launch Invite

Location: 15 Ismail Mohamed St., Borj Jeddah on the ground floor, Zamalek

Question: I want to buy a new pair of jeans and I need your help.  I love skinny jeans, are they still trendy?  Do you think they flatter my body shape, the pear?  And if not, what are the best jean styles for my body type?  Thanks,   H.M., 22


Answer: Thanks for your Q.  Boy, there is a lot of ground to cover on this extremely important question!  We’ll go in order and in points, but there is something we’d like to say first.

 

IMPORTANT NOTE: Everybody shape has its appeal.  There is no perfect body and not everyone has the same taste.  So no matter what your shape, be confident and wear appropriate clothing to flatter your shape, and trust us, you’ll look beautiful.

Now back to your questions…

1.  Skinny jeans have become one of the basic jean cuts, in my opinion, like the boot-cut and the straight leg etc.

2.  When dressing think of proportions.  Skinny’s can be worn by most body shapes, if worn correctly. If you have wide hips and narrow shoulders, the pear shape, make sure you accentuate the top part of your body.

3.  A good pair of boot-cut jeans are the most flattering for all body shapes, followed by the straight-leg and skinny’s.  Stay away from boyfriend jeans!


Below are our favorite finds across Cairo, so that your shopping trip is made easier

 

Pear-fect jeans around Cairo

 

So these are your questions answered but we are adding a little more.

Read More »

Photo Boutique has teamed up with Les Fleurs de Tuline for the photo shoot of her new collection.  Imagine being taken into a modern-day hippie/bohemian fantasy world.  Hair accessories always add personality to an outfit whether you’re a hippie or an upper east side girlie girl.  While the new collection is awesome, we are really looking forward to the fall hair accessories.  Imagine thick knit headbands with pom poms or furry accents.

And to all you brides out there, I just heard Les Fleurs de Tuline is now custom-making bridal headbands! 

The Cream Turban

 

The Jean Headband

 

Flower Power Headband

 

Rope & Streamers Headband

 

The Gold Headband

 

You’ll find Les Fleurs de Tuline at Loolies or Mohamed El Sagheer in Zamalek or for more info click HERE.  

Miriam Nazmy

Miriam Nazmy Jewelry is inspired by mixing cultures to reach oriental jewelry with a modern take. Every item can be passed through generations with a lasting feel of elegance, a true treasure.  This talented designer’s jewelry can be found in the jewelry collections of the likes of Rachel Zoe or Margherita Missoni or you could even find it in a museum.  Finally, we are proud to announce a jewelry designer parting from the ‘ein’ and ‘kaf’ and picking another oriental inspiration.

Below is a short interview with the designer and pictures of her collection.

What is the inspiration behind your collection?

I read a memorable novel called “The Kite Runner” that portrays a life of a beautiful country broken asunder, Afghanistan.  That is when I decided to know more about their art and culture, which was the core of my inspiration.

Who do you imagine wearing your jewelry?

Charlize Theron is one of the most young, popular, and appealing actresses of our time.  Picturing her wearing my jewelry would be an honor and a turning point in my designing career.

Where do you wish your collection is sold?

Harrods because not only is it one of the most famous high-end department stores in the world but also because it was owned by an Egyptian.  Selling my collection at Harrods would add a lot to the image of Egyptian designers abroad.

What should we expect next and how to do you plan to keep your collection innovative?

Being exposed to the latest fashion trends in various media channels helps me a lot in keeping my collection unique.  The most important thing to me as a designer is how to avoid imitating and to create something new that reflects my own character.

Gold earnings with turquoise stones

Long gold necklace with ruby stones

Gold bracelet with ruby and emerald stones

The amazing detailed work of her jewelry

Gold and ruby earings

Ruby red and gold necklace

Photography by: Hala’s Life Photography. Click HERE for more

Location: EGO at 46A El Orouba St., in front of the Meridian hotel, Heliopolis.

Important Note: The designer utilizes gold plated silver and the stones are semi-precious, specifically, agate.