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The famed duo that match up for all fashion related events, Pashion Magazine & The Fairmont Nile City, are bringing back the Luxury for a Cause event in aid of I the Egyptian charity.  Imagine a day where most of Cairo’s retailers are all in one place taking part in a day full of fashion, art, and culinary spectacles.

The event will start at 1:00 pm on Oct. 31st, at the Fairmont Nile City, with a closing ceremony from 8pm-11pm featuring live performances from local talent.  And since it is all hallows’ eve, you can come to the closing ceremony with a costume!

Click HERE, to get an invitation.  You must write your name and address on the wall to receive one.

Below is the list of some of the many that will be displaying at the event.

Al Haramlek, Amina K., Apanage, ARTICULATE BABOON Art Gallery, Aya Home Textiles, Azza Fahmy, B-By Chou Chou, CHI + AREEJ, DecoTec, Dima Jewelry, Enrika Shoes, Entract, Ghazl Banat, HIP, Home Expressions, HORREYA, Lalloushi, Little Shop, Living In, Loolies, Malaika, Marie Bishara, Mix & Match, Mohammed Al Sagheer, Nana’s Closet, Nuniz Handbags, Pink Powder Room, Saavi Jewelry, Sarah Abaza Jewelry, Tarek Sallab – Vintage Sunglasses, Villa Baboushka, ZANZIBAG – Zena Sallam, ZH Jewelry- Zeynep Hanif




Miriam Nazmy

Miriam Nazmy Jewelry is inspired by mixing cultures to reach oriental jewelry with a modern take. Every item can be passed through generations with a lasting feel of elegance, a true treasure.  This talented designer’s jewelry can be found in the jewelry collections of the likes of Rachel Zoe or Margherita Missoni or you could even find it in a museum.  Finally, we are proud to announce a jewelry designer parting from the ‘ein’ and ‘kaf’ and picking another oriental inspiration.

Below is a short interview with the designer and pictures of her collection.

What is the inspiration behind your collection?

I read a memorable novel called “The Kite Runner” that portrays a life of a beautiful country broken asunder, Afghanistan.  That is when I decided to know more about their art and culture, which was the core of my inspiration.

Who do you imagine wearing your jewelry?

Charlize Theron is one of the most young, popular, and appealing actresses of our time.  Picturing her wearing my jewelry would be an honor and a turning point in my designing career.

Where do you wish your collection is sold?

Harrods because not only is it one of the most famous high-end department stores in the world but also because it was owned by an Egyptian.  Selling my collection at Harrods would add a lot to the image of Egyptian designers abroad.

What should we expect next and how to do you plan to keep your collection innovative?

Being exposed to the latest fashion trends in various media channels helps me a lot in keeping my collection unique.  The most important thing to me as a designer is how to avoid imitating and to create something new that reflects my own character.

Gold earnings with turquoise stones

Long gold necklace with ruby stones

Gold bracelet with ruby and emerald stones

The amazing detailed work of her jewelry

Gold and ruby earings

Ruby red and gold necklace

Photography by: Hala’s Life Photography. Click HERE for more

Location: EGO at 46A El Orouba St., in front of the Meridian hotel, Heliopolis.

Important Note: The designer utilizes gold plated silver and the stones are semi-precious, specifically, agate.

Have you heard of Entitled Youth yet?  If not, you have to know, NOW.  It is “an online platform founded in Cairo, Egypt and curated by a collective group of contributors who come together to publish everything fashion to film, with an aim to bridge the gap between alternative and mainstream art. Entitled is about promoting new talent from the region as well as internationally. It was founded on three basic ideas: opportunity, quality and selection. The purpose of the platform is to encourage more artists to show their work, as well as providing a source of inspiration for younger creative minds.” 

The creative minds behind Entitled Youth came up with an awesome photo shoot for Villa Baboushka one of Cairo’s hippest boutiques.  Bosaina II shot, styled and edited the photo shoot with the help of Mirette.  I believe that there will be more exciting and creative things coming from the Entitled team and I can’t wait to see what is next.  I hope you enjoy the shoot as much as I do.  

Entitled Youth for Villa Baboushka


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Villa Baboushka Logo


Another boutique to choose from!  Villa Babouskha is opening its doors on Sunday, May 16th at 8:00 pm in Zamalek.  The concept store will carry high-end brands such as Vivienne Westood, Badgley Mischka and Helmut Lang in addition to young and hip brands like Mara Hoffman, Elizabeth and James, Milly, Paul & Joe Sister and many more.  

The villa decor will include art work from Argentina, New York and Paris with furniture by Nanou (Nihal Zaki).  

Below are some pictures of what you can imagine finding at the store.  I am MOST looking forward to Paul & Joe Sister, I decided to keep that collection a surprise! 

Vivienne Westwood Anglomania


Robert Rodriguez Summer 2010


Milly Runway


Shorouk Necklace


Badgley Mischka


Mara Hoffman Swimwear


Location: 31 Ismail Mohamed St., Zamalek (Next to Harley Davidson and the Algerian Embassy)