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The necklace worn by the designer herself, Azza Fahmy, at the preview

Azza Fahmy is the most notable Egyptian jewelry designer with authentic ethnic designs inspired by the Arab culture.  The new culture collection launched by the jeweler is based on Arabic proverbs, which are amongst the most meaningful proverbs I have encountered.  Picking from hundreds of proverbs must not have been an easy task but the team has managed to narrow them down to some of the most powerfully suggestive ones and then to top it all off, they designed stunning jewelry.  Below is a preview of the collection they had at their Zamalek office this afternoon.

This is a stunning cuff with an Arab proverb stating that “the only complete wealth is the wealth of the soul”.

Cuff Bracelet

Earrings that can be worn day and night have the Arab proverb stating that “if you share our ways, come stand with us today”.

Silver and Gold Earrings

This necklace is somehow classic yet unique and its proverb is one of my favorites, “to do well is to do without”.  We should all take a cue from that saying.

Oval Pendant Necklace with Diamonds

Some rings displayed from the new collection with the one facing head on saying “in good relationships, love lasts”.

Rings

This flower necklace’s stunning simplicity is almost as great as its saying “let the faith in your heart guide you”.

Flower Pendant Necklace

The ultimate piece of the collection is this bracelet.  The modernity mixed with the ethnic Azza Fahmy touch is outstanding and it even looks better on.  This is a MUST-HAVE!

Mesh Bracelet

THE “AS THE SAYING GOES…” COLLECTION WILL BE IN STORES TOMORROW!

For all location details click HERE.

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Dinz pin tank top giveaway thanks to http://www.style-treasure.com

Thanks to our dear friends at STYLE-TREASURE.COM, FashionThreads will be giving away a Dinz pin tank top! Winning this tank is simple, just add a comment on this post about what you love most about Fashionthreads, your email address, and confirm you are a fan on our facebook page. A random draw selection will take place after our deadline, Sunday October 3rd at midnight, where we will announce the winner!

GOOD LUCK TO YOU ALL!

Now that Ramadan and the summer are over, it is time to shift the by the beach open days to boat on the Nile exhibitions.  There are two coming up within the first week of October.

Pour Elle Logo

Pour Elle Exhibition starts on October 2nd at 11:00 am til the 3rd at 8:00 pm with more than 45 different fall collections to be showcased.

Location: Imperial Boat, Zamalek

Facebook link for more info and tracking of event, click here

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Then on October 9th from 10 am to 10 pm, a different group of creative designers will be showing their collections at the Fashioninsta Bazaar.

Location: Le Pacha Boat in Zamalek.

Facebook link for more info and tracking of event, click here



Photo Boutique has teamed up with Les Fleurs de Tuline for the photo shoot of her new collection.  Imagine being taken into a modern-day hippie/bohemian fantasy world.  Hair accessories always add personality to an outfit whether you’re a hippie or an upper east side girlie girl.  While the new collection is awesome, we are really looking forward to the fall hair accessories.  Imagine thick knit headbands with pom poms or furry accents.

And to all you brides out there, I just heard Les Fleurs de Tuline is now custom-making bridal headbands! 

The Cream Turban

 

The Jean Headband

 

Flower Power Headband

 

Rope & Streamers Headband

 

The Gold Headband

 

You’ll find Les Fleurs de Tuline at Loolies or Mohamed El Sagheer in Zamalek or for more info click HERE.