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Category Archives: Store Openings


Amuse Logo


Amuse, a new lifestyle concept store, will be opening its doors to the public with a cocktail reception on October 20th, at 8pm.  Located in Zamalek, the ‘It’ location for Cairo’s boutiques, Amuse will carry everything from ready-to-wear, fashion accessories, home accessories to giftware.  Named after the muses of fashion, Amuse hopes to create a haven that will both inspire fashion muses and inspire the store as well.

Expect to find brands such as Hotel Particulier, Queen of E.vil, Voom, Cecilia de Bucourt, OTT, Asli Filinta, Fiona Paxton Jewelry, House of Harlow and more.  You can find home accessories by Alchemy and the beyond cool Boho candles, books and great gifts.  The most exciting part of it all, they will be carrying the Fashion Rules! board game.  For obsessed ladies like us, this is THE board game to play for a girls night in!

We will bring you more from the cocktail reception and hope to see you there!  Below is the invite.

amuse Launch Invite

Location: 15 Ismail Mohamed St., Borj Jeddah on the ground floor, Zamalek


The ladies known for some of the best open days at their Zamalek apartment have finally decided to open a boutique.  Karma and Dina Sabet are two creative ladies one with her own jewelry line and another known for her paintings and being one of the Horreya ladies.  For pictures and more CLICK BELOW! 

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Summer has started; so we all love being by the beach and we all love shopping.  Thanks to Cairo’s boutiques opening up along the North Coast (Sa7el), we can be by the beach and shop too!  Below is the list of all beach boutiques I know of, please comment if you know of more.  

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Posh Boutique


Posh Boutique opening tomorrow, May 19th, 2010.  Open from 6-11pm at 6 Ibn Al Nabih St. behind Om Kolthum Tower, Zamalek (near to Coffee Bean).  You’ll find Dina Ayesh Night’s summer collection there! 


Lanvin Dress Available at HIP

HIP’s new arrivals include Lanvin, Giambattista Valli and more available at HIP in Mohandesin branch located at 3 Amman Sq. Dokki, Giza.  




Euphoria SALE starting with 30% off! Located at 9 Midan el Gomhoriat al Motahida, El Dokki.