Azza Fahmy is the most notable Egyptian jewelry designer with authentic ethnic designs inspired by the Arab culture. The new culture collection launched by the jeweler is based on Arabic proverbs, which are amongst the most meaningful proverbs I have encountered. Picking from hundreds of proverbs must not have been an easy task but the team has managed to narrow them down to some of the most powerfully suggestive ones and then to top it all off, they designed stunning jewelry. Below is a preview of the collection they had at their Zamalek office this afternoon.
This is a stunning cuff with an Arab proverb stating that “the only complete wealth is the wealth of the soul”.
Earrings that can be worn day and night have the Arab proverb stating that “if you share our ways, come stand with us today”.
This necklace is somehow classic yet unique and its proverb is one of my favorites, “to do well is to do without”. We should all take a cue from that saying.
Some rings displayed from the new collection with the one facing head on saying “in good relationships, love lasts”.
This flower necklace’s stunning simplicity is almost as great as its saying “let the faith in your heart guide you”.
The ultimate piece of the collection is this bracelet. The modernity mixed with the ethnic Azza Fahmy touch is outstanding and it even looks better on. This is a MUST-HAVE!
THE “AS THE SAYING GOES…” COLLECTION WILL BE IN STORES TOMORROW!
For all location details click HERE.