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Monthly Archives: August 2010 is an online private shopping club, providing invitation-only access to time-limited sales campaigns of fashion, lifestyle and luxury brands at discounted prices. isn’t an idea steaming from nowhere, there are the likes of Gilt Groupe and Rue La La internationally, but it is the first of its kind in the Middle East.   

Shopping online is a mouse click away and with email notifications on new sales, things couldn’t get any easier. Each sale will be on for approximately 72 hours and they now deliver to Egypt! signed sales agreements with more than 400 brands allowing shoppers to find everything from the iPhone to Wii to Balenciaga and Gucci, all on sale. Want to buy your boyfriend a birthday or anniversary gift? is a good place to start searching.

Bargain shopping isn’t easy and there isn’t even a 50% chance that you will find something you want to spend on when you log in.  However, it is worth the browse because you might just end up landing on one of your greatest bargained purchases.  An important tip when bargain shopping is: don’t go for items that look seasonal and purchase items that transcend time.  Jewelry and men’s clothing are probably going to be your favorites.

Below is a how to use video. Enjoy! 

Click HERE to join and learn more on


Soucha, one of Egypt’s haute couture designers, has launched his new collection.  Imagine a dark world where gothic was the only way of life. Soucha’s new collection takes you to that world with his all black designs. From the black roses to black lace to black velvet, the midnight darkness of the collection is all-encompassing.  Models were hidden under their black veils but nonetheless, despite the diabolical air, the items separately do stand out.  Let us all admit our love for black during the fall season and maybe even all year round because of its flattering attributes.  This collection can be styled in a less morbid fashion for the un-goths around here.  So fret not.

I am impressed by the almost flawless runway. While Paris might be a dream, New York Haute Couture Fashion Week has been a reality for this designer, one of the Middle Easts’ top couturiers.  

Below are some of the best looks of the collection.


Soucha's black chiffon one-shoulder dress

Black velvet bustier with fringed shoulders

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Ramadan is here and during the holy month we tend to dress more conservatively. Conservative dressing doesn’t equal no longer looking stylish.  Take this as an opportunity to bring out the long and loose items in your wardrobe and change up your style.  Isn’t it always fun to play around and test new styles? For those looking for new Ramadan appropriate items around Cairo, below are some ideas.  Click on pictures for a larger view.


Sahara & Jewels at Style-Treasure


Amina K.'s latest collection


French Connection


For purchase of Style-Treasure items click HERE

Amina K. can be found at, Beymen, and her boutique at the below address

24 El Tharwa St., 7th Floor, Mohandeseen

French Connection at City Stars Phase 2

Azza Fahmy takes us through her Cairo on CNN’s Inside the Middle East.  Ever wondered what inspires Egypt’s most notorious jewelry designer, well now you can find out.  From the Ibn Toloon mosque to the Hanging Church in Coptic Cairo, designers and artists we live in the midst of one of the most inspirational cities in the world, take advantage and be inspired.