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Monthly Archives: April 2010


Jenny Packham Wedding Dress


Want to win a wedding dress?

For a chance to win a Jenny Packham wedding dress worth up to £2,000, subscribe now to PASHION! The first 100 subscribers will enter the draw automatically. The draw will take place on May 5th, 2010 and the winner will be contacted immediately. For more information, click HERE.


Luxury for a Cause


A day and night of Fashion, Art, Music, & Culinary extravaganza in aid of “I THE EGYPTIAN” Charity Organization

Come join Cairo’s leading luxury retailers from the world of fashion, jewelry, interiors, and art as they showcase their latest arrivals on Wednesday, May 5th, 2010 from 1:00 PM – 11:00 PM at the Fairmont Nile Towers


Designer/Retailer Partners:
Amina K., Azza Fahmy,  Baboushka, BEYMEN, B-by ChouChou, Candle Connection, DIMA Jewelry, Elements, El Horreya, Euphoria, Fullum & Holt, Hesham Abo Ela, HIP, Lalloushi, Little Shop, Living In Malaika, Miele/B-Tech, Marie Bishara, Mix’n & Match, Mounaya, Nana’s Closet, Nuniz, Polo, Rime Magdel, Sarah Abaza Jewelry, and Style Treasure 


The Malak el Ezzawy Spring 2010 Fashion Show held at Uptown Cairo, Emaar’s project, was the usual full-blown fanfare.  A red carpet entrance with mannequins dressed in extravagant designs, the ballroom had a huge catwalk, the tables were decorated with deep pink orchids, and the music was banging.  Onto the fashion the collection is titled “A tale as old as time” and of course it featured the adorable “Little Princesses”collection.  The collection consisted of many LSDs (little silver dresses) and LGDs (you can guess what that stands for), a colorful palette of chiffon dresses, and florals.  

Below are my favorites


The Black and White Pouf Dress


The Little Silver Dress


Long Silver Embellished Dress


Little Silver Dress with a Pink Flower


Blush Dress with Cream Details


Floral Printed Peplum Dress


Printed Mini Dress


The Finale - Congratulations Malak

The showroom is opening today and below are some of the pictures of the summer collection!  There is even more.  What do you think?

Amina K Arish Kaftan and Backless Jersey Dress

Amina K Zip Top & Pencil Skirt

Amina K Maxi Dress and Zip top & loose pants

Amina K One sleeve dress, kelim waist belt and pouch

Amina K dress, high waist skirt and arish belt

Showroom Location: 24 El Thawra st. 7th floor, Mohandesin

amina k spring summer 10 collection


Amina K. is opening a permanent showroom and studio this Wednesday, April 14th 2010.  In parallel she is launching her spring/summer 2010 collection with womenswear, menswear, and an accessories line.  Can’t wait to see what is in store for summer!  

Location:  24 El Thawra st. 7th floor, Mohandesin 

Operating Hours: 11 am till 5 pm daily except for friday and saturday (I think for 4 days they will be open til 8 pm) 

They accept cash only.